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Spotify wppt is here offering users a personalized recap of their year in music
This time around the streaming platform is also calculating they're so called listening age as in pears
Rachel treatment reports
It's not necessarily what you would expect
This week i found out
I'm seventy years old at least
That's my listening age according to spotify
That's because i listen to a lot of seventies music like billiels the stranger
Twenty one time for the last decade
Spotify has ended every year with an interactive recap of each users
Listening habits
It includes their top songs
Artialbums
Jonors and listening time by a rage is by a large in identity project for its consumers
That's markets
Collins a professor at a university of michigans
Roin our b fan with a listening age of and have a voice to men
It's become the norm for listeners to share their spottified stats on social media
The way by which trable to project our identity based upon our cultural consumption
Your listening age offers another way to do
That especially
If it's multiple decades off your actual age
It creates another shot to the system for us to talk about if you're twenty
And you're listening age is seventy
Was that say about you
Spotify is relying on a concept called the reminisscce bump
Which says adults feel most connected to music from their ten years
So it looks at which five your window of music
You listen to more than your peers
And does the math as if you were a teenager
During that era for instance for me
I still always return back to nineties rmb in nineties hip hop
It jetzones as back to a time
When we were sort of figuring ourselves out those calculations can yield some pretty dramatic results
If the social media means are any indication sonwriter gracy y abrain's listening age is fourteen about half acactual out of electro pob artist charlie x ex clocks in at seventy five
Collins says
This kind of shock value works to spotify es advantage
Because we don't talk about the things that are just boring
You know
You know
Talk about the things that are unbelievable
So it spotify rage beating us for free publicity
Or is it giving us a helpful way to connect the truth
The matter is
Is both of them at the same time
Collins like many of us learned about spotify robs release from social media not paid advertisements
And i said
Oh
I want to know a mind is so that i can engage the discourse
Not because i love spotify so much
But because i want to participate in the social practices of my people
And that's a tale
As all this time
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