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喔耶耶耶
All right
So you're ready to dive deep into the world of wealth building
Let's do it
We're cracking open the wisdom of forty
This are ite forty books all focused on getting rich
But we won't be bearing you in a mountain of reading
You came here for the distill
The potent stuff right
Exactly think this is the cheap shep
The clifnodes version of getting rich
We're taking the core lessons
The most actional able insites from these books all seem through the lenenof an entretrepreneur cactually built a multi million dollar fortune from scratch mark tuberry
And we're talking tens of millions here not just some internet gururu spouting theory
He built real businesses bricand mortor stuff
So whether your starting with zero in your bank account
Or you 're riried out a good chunk
Change change saved up this deep dive is for you
Tuberry breaks down the journey to wealth into three levels
And wewill be walking through each one first going from zero to that first hundred thousand dollars
Then scaling from one hundred thousand to a million
And finally reaching ten million and beyond it's a journey
And it also starts as you might guess with your mindset
So many of these books like secrets of the millionairmind really emphasize that it's so interesting
How many people have this
I don't know almost a negative program
Me running in the background about money like those phrases we hegrogrowup
Money dodoesgrow on trees or money doedy people get rich
Exactly
Until l ey found like grolot of us
He had some of that baggage too actually made him uncomfortable to even think about being really wealthy
He realized later
That dealing with those beliefs
Sooner would help him so much
Absolutely
But once he started to like unpack
That he realized the key question wasn't how to get rich
But why for him
It was about freedom
Having the control to make his own choices
And that really eches a key idea from the psychology of money
Which is that wealth is ultimately about control
Control over your life your time your options
It's about having agency and this book also makes a really important distinction between being rich and being wealthy
Because a lot of people i mean
I'm guilty of this two think of being rich is having all the fancy stuff
The cars
The big house house
Yeah all about appearances
But the psychology of money says
Wealth is often what you don't see
It's the freedom to buy those things
But maybe choosing not to it's about the security
The options you have
And that really ties into another core concept belief in your potential
Tilberry tells the story about a friend from school
Who from the start just aimed for an average career
Nothing spectacular
And
And it's like the magic of thinking
Big points out so many of us limit ourselves without even realizing it
We set these invisible ceilings on what we think we can achieve
And that's why it's so crucial to really examine those beliefs ask yourself
What do you truly think your kiep a love
And
And do we like cult of they
That belief in ourselves
Well teilibrary wasn't a top student or anything
But he started to experience winning
When he started working in areas
That he actually enjoyed
And that links to the winner effect
Which talks about how even small winds can have a physiological effect like winning can actually increase your testostrone
Boost your confidence
And set you up for more success
It creates this positive cycle
And that's why setting those achievable initial goals
Celebrating those winins is so crucial
It builds moments
Helps you prove yourself
That you can do it
And then there's a concept of you know really going all in burning the ships
As they say tilberry always brings up that story from thinking very rich
You know the commander who lands an enemy
Territory and orders his ships to be burn
Wow talk about commitment
Yeah
Like he was saying there's no going back the only option is to succeed it's that level of intensity
And tilberry connects that to the danger of having a two comfortable plan b
Like he's had conversations with guys like androtate
And they talk about how a coze back up plan can actually hold you back
It's like the whole critique of the model citizen existence in unscripted you know playing it's safe never taking risks
It's about creating that internal pressure
That is comfort
That forces you to grow
But that kind of focus can lead distress right
Which is why telberry brings up this analogy from the essence of success
It's like a small glass
But it's filled with a huge amount of fog
Okay
I'm intreed the idea is that you can actually handle a lot more pressure
Lot more challenge
Than you might think it's about changing how you perceive stress
Even using it is fuel
So we've worked on our minds a bit
Now let's talk about building those powerful habits
Until berry really loves atomic habits
He always talks about focusing on the systems
The things you can control not just the end goal which can feel overwhelmmsomesometimes it's about those small consistent actions that build up over time and atomic habits is full of practicststrategies
That like hahait stacking linking a new habit
You wna build with when you already do smart
But tibberry also points out that a lot of people
Even if they're disciplined
Don't really know where the're going
It's like they're 're tting tting the effort
But don't have a map
Exactly
And that's where the seven habits of highly effect tive people comes in it stresses the importance of having a clear direction
A vision for your life
Like even thinking about how you want to be remembered
That can be a powerful motivator
It gives purpose to those daily habits
And to create more urgency tilber is a big fan of the twelve week year concept
So instead a whole year
You fofocus on those intense motive exprint
Really ramps up the focus doesn't absolutely
And to keep all of this organize to manage all those tasks and goals
The art of getting things done has is great reminder don't rely just on your memory
If ite down
Get it out your head
It freeze up your mental space helps you stay clear
And that directly support another key concept prioritization
Which essentialism is all about it's that realization
That saying yes to one thing means sasaying to many oothand if you want up
Your achieve
If those big goals
You have to be ruthless about cutting out the distractions
The less important stuff
So we're cultivating the right mindset building effective habits
What's the next piece of the puzzle on this path to that first hundred thousand
It's developing those high value skills
And this is where the classic advice to follow your passion gets a bit of a reality check tilberry found a lot of inside in so good
They can ignore you
Which actually argues that passion often comes after you develop mastery meaning you get really good at something put in the work and the the passion often follolothat's that's really interesting way to think about it
So if we're not blind dly chachasing passion
How do we choose which skills to building you unir advantage has a great starting point focus on your natural strength
What are you already good at lean into those things that come naturally to you
But tiberry also points out that with the rise of ai even having one strong skill might not be enough right
Because ai can already automate so many tasks so mastery stestill like an artists both suggest building a unique combination of skills
A stack that ai can easily replicate someone that makes you stand out
Makes you you're replacable okay
So we're working on our minds are habits and our skills once the missing link to turn all that into actual wealth
It's understanding the fundamentals of personal finance
And here tiberry really credits an early mentor dave and which dead pordead that's a classic and the core concept is understanding assets
Versus
Liabilities and asset put money in your ascts a liability takes it out
Simple but so important
If you want to build wealth
You need to focus on a quiring assets
And then there's the magic of compounding
Tiberry always talks about that penny dubling analogy
Which really captures the power
The compound effect start small stay consistent over the long term
And the results can be incredible
But you know a lot of people get that intellectually
But they don't actually apply it
They get caught up in the hype chase the quick wins and end up losing in the long run
Exactly
Until bris is a big advocate for the approach in the little book of common sense investing
Which basically says for most people trying to time the market pick the winning stocks
It's a losing game instead own the whole market through low cost index funds like those track in the smp five hundred
It might not sound as exciting
But historically
It's been very effective for a long term growth for people who might not know in index fund is basically a basket of stocks dedesigned to mere a specific market index makes it much simpler to diversify to spread your risk
And till bree's honest
He admits that only investing in index funds can feel 嗯
A bit boring to some people
So he also personally invests a smaller portion of his portfolio in individual stocks
That he finds interesting
But when he does that he keeps in mind the whole concept of market irrationality you know as described in the intelligent investor
That analogy of mister market is so helpful
The idea that the markets daily usand downs don't always reflect the real value of a company
It helps you stay level headed avoiid making emotional decisions absolutely
And until bery does look get individual stocks
He often uses peter linches love the store
Love the stock principal from one up on the wall street
So simple
But it makes sense
If you really like a company's products
You might have a genuine insight into their potential right
It's a real world perspective
But tilberry always ends
This first level with a really important reminder
You can read all the books in the world
But if you don't act on the knowledge nothing changes
You gota take those steps open the accounts
Make those first investments
Knowledge without action is useless
So we've reach that first hundred thousand
Now let's move to level two a hundred thousand to a million
And here the focus shifts from managing your own money to actively generating more value
Often by moving beyond just treating your time for a salary exactly and tuberery
Often references the cash flow quadrant
You know how it laades out those four different ways to generate income employee
Self employed business owner
Investor
And the point is in that employee quadrant your earning potential is pretty limited
It's all tied how many hours you work to reach those higher levels of wealth
You need to start thinking about business ownership
About investing
About leveraging other people's efforts
The power of capital
And it's not just about how much you make
But also the freedom that comes with it tibberry often brings up this example from before hour work week you know the comparison between a high earning investment banker working crazy hours
Versus an e commerce entrepreneur who might make less overall
对的 对对
But has way more flexibility
It makes you think about what rich really means
It's not just the number in your bank account
It's about having control over your time
Your lifestyle absolutely
So now the question is how do do find those
Those really as those opportunities to generate more value
Well there the one by peter tial talks about seeking contrary ous truths
Ideas
That most people think wrong
But you believe are right
Those are the seeds of truly disruptive potentially highly profitable businesses
But for something more practical tibberry actually has a really simple method inspired by disrupt you okay
Unlistening just make a habit of writing down three things that annoy you every day
Three things that annoy me yeah
And then brainstorm how those frustrations could be solved or improved to disprihow many many ideas you can come up with exactly and tuberry emphasizes the importance of sharing those ideas early on getting feedback instead of keeping them to yourself
Because an ideas just no idea until you actually do something with
And the lean e start up by erqueres really knoils
This it's all about execution build something get it out
There see how people respond
And then iterate improve based on nephedback that whole build measure learn loop
It's about avoiding that trap of spending years
Perfecting something that nobody wants
And that brings us to a key strategic decision for anyone starting a business
Where do you even begin tuberry talks about this fascinating study that looked at businesses entering red oceans for this ys blue oceans
So red ocean is a highly competitive market
Lots of sharks fighting over scraps
And blue ocean is what uncharted territory no competition
Exactly
And the study found that
While blue ocean businesses were a smaller percentage
Overall they accounted for a way bigger share of profits
So creating your own space rather than battling in a crowded market
Has a much higher chance of success
That's the goal and one way to do that till premenchanons is by creating oversubscribed products or services like for rari right
They always have more demand than they can meet
Which actually increases the desirability
The perceived value
It's that whole idea of scarcity making people really want what they can't easily have
But tiller is also quick to point out that you can't just conge your desire out of thin air
You can't force people to want something they don't
And he brings up a core principle from breakthrough advertising
You know the legendary marketing bug don't know it says your job as a marketer isn't to create new desires
But to tap into what people already want to understand those existing desires and position
You're offering is the solution exactly okay
So we've moved from managing our own money to creating successful businesses
Now we reach level three a million to ten million and beyond
And here influencing systems take ystage
Because once you reach a certain level of success
It's not enough to just have a great product
You need to inspire
To lead
To build relationships
Until bery points to influence the psychology of persuason as a foundational text for this
He tells a great story from his really days oyeah
He encouraged his employees at his model shops to offer free quick repairs to customers just as a curtesy
Yeah
He understood that giving value up front being generous
Would
Would d huge loyalty
Which would lead to bigger sales down the really would d gthe long exactly and as your ventures grow
You're going to be dealing with more and more people
Which can be tricky
Until bery brings up never split the difference
Chris vss k that former fbi hostage negogotior
Oh wow
That sounds intense
And the book talks about concepcepof tactical empathy
So not necessarily agreeing with someone
But really understanding their perspective
Their emotions
It's a powerful tool for negotiation
For building report
And that tiin into titimeless wisdom in how to win friends and influence people making
People feel heard valued appreciated that never goes at a style
And then there's pitch anything by or in class
Which has this fascinating framework based on how our brains actually work okay
Break it down for me
So it introduces the crock brain
The mid brain and the neocortex
And the point is we primarily make decisions based on emotion first not launch er right
So if you want to influence someone
You have to connect with them on that emotional level first make sense
And as you build a bigger organization leadership becomes crucial absolutely and tuberry highlights
Simonzinex start with why you know the book with that famous goland circle framemorory
It's as you need to start with your why
Your core purpose
Your belief
Then the how you'll do it and finally the what you'll actually
Tually as as opposed to just throwing the what at people with no conplex
Exactly people need to buy into your vision
It's about inspiring not just directing
But tibberry also brings up a perhaps more controversial perspective from the forty eight laws of power
Specially long number eleven learn to keep people depending on ioh
That's a bit maackiy valalian isn't
It It It is
And he discusses the implications of that both for employees within a company and the relarelationbetween en business and its customers
There's definitely a power dynamic
There
But it's worth considering
Because there can be downsides to creating too much dependency for sure and as your businesses expand systems and process has become absolutely crucial kilberry mentions that a major reason
So many new businesses fell like something like eighty percent
According to the emh
That's a huge number is because they lack those systems
It's the difference between being a skilled technician
Who does everything themselves verses a true entrepreneur
Who builds a business that can run without them
Exactly
And to make sure your business stays healthy profitability has to be a priority
Not an after thought right not something
You just hope happened to the end of the year
Tibberry talks about profit
First
Which has this interesting concept of sales
Minus
Profit equals
Expenses
So you're literally taking your profit out
First
Then figuring out your expenses
Exactly it ensures you're always profitable ininad ly also emphasizes the power of specialization
You know the whole head talg mentality from good dede
It says you should focus on the one thing
You can be the absolute best in the world
That insiof readding yourself to then tilberry himself focucuon on dio controrol models early
But exactly that was his niche
And finally
Tilberry talks about the importance of understanding bigger trends
Things happening in the world
But with a caviet right
He mentioned books like the fourth turning
Which has a cyclical view of history and the changing world order
But analyzes the rise and fall of superpowers
Fasting stuff
But tilberry argues that while those perspectives are important
They become most relevant
Once you've reached a significant level of wealth and influence for everyone else the focus should be on mastering those core fundamentals
We've talked about exactly so as we bring this deep dive to a close what emerges is a picture of wealth building as a multii facitted journey
It's about one secret trick ya get rich quick scheme
It's about continuous growth
Developing your mindset
Building powerful habits
Acquiring valuable skills
Understanding personal finance
Generating value able inlow luencing others and building strong systems as we've seen it's proprogresve journeney each level builds on the one before it
You can't reach hihier lelevelwithout first mamasterthe fundamentals
That's the key so for you listening as you reflect on all of this
I want you to ask yourself
What are the one or two insights that really resonated with you would stuck out
And more importantly what's one small action you can take
Today
Today in the very in your future to start applying those insights
That's where the real change with you
Thanks for joining us on this deep dive
