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Alright
Get ready
Because today we're going deep into the world of jelly cat
Yes
Jelly cat
Those supersoft and ucuddly toys
Yeah
We're got ten a lot of request to learn more about them
And how they become come popolar lar
I know right kind of crazy have big good gun
So today we're going to dive into um well all the reasons for their success
But first yeah let me introduce you to our main source
Today okay we're working with an interview with william cateicor okay
The co founders and the managing director of jelly cap
Wow
So we're getting it right from the source
Pretty much
Yeah
He gets us some really great insights into how jellicp came
Came to be their whowhophilosopopy y inteinteted to hear that i mean it's prepretfasfascinating story
Ooay they've really managed to like build this global brand
But in a way
That's almost completely to like all other competitors
Exactly thewe've even begin well i think the origin story a good place to start okay
Yeah
Let's do that back in nineteen
Ninety okthey've got brothers
What human thomas gitoccurr all right
And they decide helet's start a toy cup okay sounds good
Now the name
The name jelly y ch it actually comes from thomas
Seven year old sun
Wow
What a claim to fame right
Imagine being able to say i named jelly cat
Imagine being that kid now
Oh
That's true
Yeah must be wild
So prepretcrazzso they start out small small oay now simple trade show stall right no big launch for anything
That's good
All fashion husle just focused on their designs
And clearly those designs work
Because they caught on quick yep they did i mean think about it
They got those early deals with big ames
Ames john lurrous self fridges
Even that's super tddically in perrent
Yeah
That's a real testimate right yeah
But i think it really shows the power of a good product
Absolutely like a great product can speak for itself yeah
But re's got
Got be more more to them
No
There's got to be right
Whathat's the secret ingredient
What's the jelly cat magic
That makes them so different
Different
Ah think a lot of it comes down to their design philosophy okay
I'm listening
William talks a lot about this idea of producing beautiful things okay
And the belief that people will be drawn to yeah quality and originality
I like that beautiful thing is so what does look look in practice yeah
Think think you can see it in their designs okay
Pull inspiration from a bunch of different places are fashihieven architecture ooh
Wow
I can see that yeah
So release over two hundred new designs every january in july
Wow
So they're constantly keeping things fresh yeah
Yeset innovating vtta stay aahead of the gme yeah
Definiiso they're paying attention to terns
But
But here singing i find super interesting
What's up
They don't do focus groups
Really no instead of relying on a ton of market research
They just trust their instincts and their passion for design
Wow so in today's data driven world yeah
I know right there's just like let's a with gagame exoso that's pretty bold
It is
And do you think that's part of their success
Just that ability to trust their gut feeling
I think it plays a huge role
Yeah
I mean it lets them stay ahead of the rends okay and maintain that authenticity right
It's like they're not chasing what everyone else is doing
Exactly they're setting their own pink
Their own style
Yeah
They talk about always watching the world
Yeah to see whait's coming up
But then they put their own like unique spin on things
So they're not just copying their evolving
Exactly very very cool
And they don't even look at the competition
Really they just completely ignore it pretty much
They even set in the interview
If we're watching them or already too late
Wow
That's a powerful statement
So there are really laser focused on their own vision
Yeah Okay
So weve ve got amazing design philooophy complete disregard for the competition
What about their marketing
What's their secrets off s well
That's where it gets even more interesting
They don't really have what you'd call it traditional marketing strategy would you mean spility they have zero social media present wait
Seriously no
No instagram
No techtok
No Nothing
Nothing
But they're like a global phenomenon
How is that even possible i know
But almost unheard of for brand
And this nothing so how do they get the word out no their logic pretty simple
Okay
Let the product speak for themselves
Okay
I kind of get it well
They reliant no organic discovery um kword mmouth ok
And people just generally loving their products
So it's a pure genuine enenuusiasm driving their growth
Exactly
And you know people these these super te te kind of corky toys
Oh
They are quirky for sure
And they can help and share that with other people
Yeah
So they contages cuteness it is
And all that organic bus has led to a huge online presence okay through e commerce
You know they get mentioned from bloggers
Influeners even celebrities
Wow
So they're getting all the benefits of social media without actually being on social media
Pretty much
That's amazing
Yes
So their whole leses more approach is really fascinating it is
But it makes you wonder
Could this this work other business busineses
Yeah
Ah eally ally in today's hyperconnected world
Where every company is fighting for attention online
It's a great question to answer it
I think we need to take a look at the advantages and the risks ok of this approach
You know what else is interesting
Thethey've det t with tough
Yes ah pretty pressive
They've navigated all the major economic challenges like the two thousand seven crash brexit uh even the covered pandemic
And they have it waivered in their vision right exactly
And they didn't panic or compromise equality instead
They leaned even harder into webway
I do best creating those soft cutdly toys that people just crave during times of uncertainty
Especially during those times
Yeah
For sure
But i do think we need to unpack iigore the competition thing a little further
Ookyeah
Good
Good is best really sustainable on the long run
And are there maybe some downsides that were not seeing
That's a really important quesality to consider because you know
Maybe there are some hitting complexities to this seemingly simple strategy
Right so a good point
We need to dig a little deeper
There okay
So let's get a critical here yeah
Let's put this less as more thing to the test
And see if it holds up
I'm ready
Me too
Let's do it okay so let's dive into this whole ignoring the competition thing okay
I mean on the surface
It seems pretty bold
Yeah
Maybe even reckless
But are there hidden risks
We're not seen well
It's definitely a risk
Ah know know companies won't 't conconsider right
But it seems like for jelly kat
It's been a calculated risk
That's paid off okay
And i think it's important remember thetheynot just completely in a vacuum right they're still aware of the broadtrends in the toy industry
Theknow and in design right they're not completely a oblivious
No no not at all
They just choose to filter everything through their own land
Exactly instead of just like reacting to the competition
Yeah
Proactively setting their own trenso
They're kind of playing a different game yeah
I think that's a good way to put it
But is there a point where this could back fire
Oh
For sure
Like what if a competitor comes along with a similar product and hm
But a much more aggressive marketing strategy that's definitely a possibility
And i think it's one of the potential downsides of their approach by not being on social media
They're missing out on a powerful tool
Yeah
To build that brand awareness and derectly in with their audience
So they might be leaving some potential customers behind right people who would love jelly cat yeh
But haven't discovered them
Them exactly
And i think that's the trade off they're making
Yeah
The're choosing authenticity and organic growth okay over a wider reach
And
And for now worworoah
But it ll be interesting to see how that strategy evolves as the digital landscape changes
Yeah
Because that landkeep is is ging conststtly tely absolutely like they're betting that true quality and originality will always stand out
No matter what right
And there's something really really reshshing about that
Don't you think i do
Yeah
I mean in a world
That's so saturated with ads inffluences yeah
Jellica is just like here's our product
We believe in it
If you're meant to find it
You will it's a pretty confident
Almost old fashioned approach
Yeah
But maybe that's part the appeal right
They're not trying to be everything to everyone
Yeah
They're just being elelica exact and people connect with that
They're not just buying a toil
They're buying into a feeling
Yeah
That sense of wiimsy and delight
Speaking of delight
Let's talk about the actual toys
Ok Yes
We mentioned a few of his favoriite in the interview
Oh
Ah like a bashful bunny class and what else a smiling breed cheese with arms and laay
And i got i love that one
And then there's the snow dragon so you and a cubly dish of fruit demand
What's 're making we're so creative
Like they're taking everyday things and transforming them into these fantastical huggble creatures
Yeah
It's like they're tapping into that universal desire for comfort and connect
Yeah
But they do it with a sense of humor and a touch of the absurd
It's not just about being cute
No definitely
There's a real sophistitication to desigsigns
Totally agree they're playful
Unexpected
Often quite funny
Yeah
And i think that humor is a big part of why adults love them too over
Ah they're not just kids toys and anythey're like collectable items that bring joy to everyone and speaking of collectiables
Yeah
You mention that there's a huge resale market for discontinued jelly
Oh Yeah
It's crazy
What do you think it's driving that
I think it's more than just scarcity
I think it's that emotional connection that people form with these toys they become keep six yeah
Reminders of happy memories yeah
Or just sources of comfort during tough time yeah
Ah know it's like they've create this whole world of cuddly companion
I love that world of cuddly companion
And you can find a jellicat for every personality
Every every mood yeah
There's definitely sense se community
Ity ong colgh cttime yeah
And i think that sense of community is strengthen even more by the company's values okay
How so well they really emphasize treating employees
Customers and suppliers with respect and wilamness
And william said that is not only the ethical thing to do yeah
But it's also good for business
And i think that's a really important point
Because when you create a culture of respect and fairness
It really does affect everything thing do yeah
Shows ws up in the quality of your products
In the way you interact with customers
Yeah
Even how you manage your supply ing
So it's bigger than just cutly toys
It is it's about building a business
That is both sustainable and ethical
And that commitment to sustainability is more important
Theoh absolutely
Especially for younger generations
They're not just buying a product
They're buying into a companies values
And that's where jelicats focus on ethical sources yeah
Sustainable practices really shines through
So what are they doing
Specifically well for starters
They're making changes in their warehouses ok
And they're exploring using recycled materials
That's great
Yeah
It's good to see a company actually putting their money
Where their mouth is it shows this series yeah
Ah they're not just talking about it
They're taking concrete step
They're taking action
Yeah
And that's a powerful message said it is it shows that the're not just about profit
They're about building a better future for everyone okay
So we've talked about the positives of their approach
Yes
The authenticity
The organic step
The strong value right
But let's go back to those potential downsides ok
Could ignorore the competition actually limited growth in the long run
It's definitely possible ly the market is constantly changing
New players are always popping up right
And at some point
Jelly cat might need to rethink its proach yeah
To marketing and brand awareness
If they want to stay ahead
Especially with the digital landscape evolving so middle exactly is there a middle ground
It the question ais n't it
They
They maintain their unique less is more approach
Well
Also you know leveraging digital chance yerategically reach a wider audience of the free question
Ah because they builds such a strong brand identity
They have based on this idea of organic discovery yeah
Leving the product speak for themselves right
So how do they do both well
Maybe they could find ways to engage online yeah
Without losing that authenticity ok
So how would they do that well
Maybe by collaborating with certain influences
Who genuinely love the brand okay or creating content that ghlights their design process yeah
And their values
But it would have to be done
Carefully
Oh
Absolutely
It's a delicabout
It is
It really
It's like they're walking a tight rope between staying true to their routs yeah
Craapting to the changing market
And it will be fascinating to see how they navigate that tight rope e and think thethey're valuable lessses
There ah other businesses trying to find their own path to success yeah in this crazy world
And it's crazy ever changing world exactly yeah
It really is a highiraq
It is
And it makes you wonder is there like a bigger lesson here i think so all of us
Yeah
You know beyond cudley coys and marketing
I think jelly cat's story reminds us
That success doesn't always have to come from following a formulsometime
It was about trusting your instincts
Yeah
Embracing what makes you different creating something truly unique
It's about finding your own voice
Even if it's quiet exactly leletting speak for itself
And you know recoggzing that success isn't just about profits
It's about building something that connects with people emotionally
Something that brings joy and comfort and connection
Yes
Sense of connection
And that's simply we could only use a little more of these days couldn't agmore
So what can we take away from jelly catat story yethink that's a great question
And how can we apply to our
Our live yeah
We our own creative endeavor
Even our every day interaction
Maybe it's about being boder in our choices
Um trusting are got a little more not being afraid to stand out
Yeah
It maybe about finding that thing you're truly passionate about right and going after it with everything you've got
Even if it means doing things differently
Yeah
Even if it means going against the grain
Or maybe it's just about taking a moment
So as we find find the simple mple in life
You know know find a little bit of that jelly cat magic in our own experiences
That's a great way to put it
So as we wrap of his deep dive into the world of jelly cat
P kkay we encourage to check out out crecrea for youryeyeah never
Never know what you find find
Maybe you'll find your new favorite cutdly companion
We're even just some inspiration for your own creative journey absolutely and who dows
Maybe you'll be inspired to start your own unconventional adventure
Yedriven ven passion auauthenticity and a whole lot of softness
I love that
So until next time
Yeah
Happy y exploring
