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The i've got nearly two decades observing what makes people lucker than others
And trying to help people increase their luck
You see i teach entrepreneurship
And we all know that most new ventures
Fell and innovators and entrepreneurs need all the luck they can get so what lululuck ck defined as success or failure apparently caused by chance apparently that's the operative word it looks like its chance because we rarely see all the levers that come in to play
To make people lucky
But i've realized by watching so long that luck is rarely a lightning strike isolated and dramatic
It's much more like the wind blowing constantly
Sometimes it's calm
And sometimes it blows
It gusts
And sometimes it comes from directions
That you didn't even imagine
So how do you catch the winds of luck
It's easy
But it's not obvious
So i'm going to share some things
Three things with you
That you can do to build a sale to capture the winds of luck
The first thing you want to do is to change your relationship with yourself be willing to take small risks that get you out of your comfort zone
Now when we're children
We do this
All the time we have to do this
If we're going to learn how to walk or talk or ride a bike or even quantum mechanics right
We need to go from someone one week who doesn't ride a bike to next week someone who does
And this requires us to get out of our comfort zone
And take some risks
The problem is as we get older
We rarely do this
We sort of lot down the sense of who we are
And don't stretch anymore
Now with my students
I spend a lot of time
Giving them encouragement to get out of their comfort zone
And takes a risks
How do i do this
Well i've start out by having them fill out a risk
Ks eeter
Now it's basically a fun thing
We developed in our class
What map p what riristhey're willing to take
And it becomes clear very quickly to them and
And risk taking is not binary their intellectual risk and physical rissand and fincial risk
And emotional risk and social risk and ethical risk and political risks
And once they do this
They compare their risks profiles with others
And they quickly realized that they're all really different
I then encourage them to storch
To take some risks that get them out of their comfort zone for example
I might ask them to do an intellectual risk and try to tackle a problem they haven't tried before or a social risk talking to someone sitting next to them on the train or an emotional risks
Maybe telling someone they're really care about how they feel i do this
Myself all the time about a dozen years ago
I was on an airplane
Early early morning flight on my way to equador
And i was normally
I would just put on my headphones
And go to sleep
Wake up do some more
But i decited to take a little risk
And i started conversation with the maandsitting next to me
I inreduced myself
And i learned that he was a publisher interesting
We ended up having a fascsing conversation
I've learned all about the future of the publishing industry
So that's three quarters a way through the through the flight
I decided to take another risk
And i opened up my laptop
And i shared with him a book proposal
I was put together for something
I was doing in my class
And he was very polite
He read it
And he said you know what tina
This isn't right for us
But thank you so much for sharing
It's okay
That risks didn't work out
Shut my lapstop
The end of the flight
We exchanged contact information a couple of months layer
I reached out to him
And i said
Mark
Would you like to come to my class
I'm doing a project on reinventing the book
The future of publishing
He said great
I'd love to come
So we came to my class
We had a great experience few months later
I wrote him again
This time i sent him a bunch of video clips from another project by students had done
He was so intrigued by one of the projects
The students had done
He thought there might be a book in it
And he wanted to meet those students
Now i have to tell you was was a bit hurt right i mean
He wanted to do a book with my students and not with me
But okay it's all right
So i invited him to come down
And he and his colleagues came to stanford
And this met with
With stustudenand and afterds ds had had unched together
And one of his editors said to me
Hey
Have you ever considered writing a book
I said fun you should ask
And i pulled out the exact same proposal
That i had showed his boss a year earlier within two weeks i had a contract
And within two years
The bookts sold over a million copies around the world
Now you might say all you're so lucky
But of course i was lucky
But that luck resulted from a series of small reciite took starting with saying hello and anyone
It can do this no matter where you are in your life
No matter where you are in the world
No matter
Even if you think you're the most unlucky person
You can do this by taking little risks that get you out of your comfort zone
You start building a sale to capture luck
The second thing you want to do is to change your relationship with other people
You need to understand that every wet on who helps you on your journey is playing a huge role in getting you to your goals
And if you don't show appreciation not only are you not closing the loop
But you're missing an opportunity
When someone does something for you
They're taking that time
That they could be spending on themselves or someone else
And you need technoledge what they're doing
Now i run three fellowship programs at stanford
And they are very competitive to get into
And when i send out the letters to those students who don't get in
I always know they're going to be
People who were disappointed
Some of the people who were disappointed send me notes complaining some of them said
Notes saying what could i do to make myself more successful next time around
And every once in a while
Someone sends me
Note thanking me for the opportunity
This happened about seven years ago
A young man and brian sent me a beautiful note saying i know i've been rejecting from this program twice
But i want to thank you for the opportunity
I learned so much
Through the process of applying i was so taken by the graciousness of his message that i invited him to come and meet me
And we spent some time chatting and cooked up an idea for an independent study project together
He was on the football team at stanford
And he decided to do a project and looking at leadership in that context
We got to know each other incredibly well through that quarter
And he took the project
That he started working on in the independent study
And turned it ultimately into a company called play for tomorrow
Where he teaches kids from disadvantage backgrounds
How essentially craft the lives
They dream to live
Now the important thing about this story is that we both ended up touching the winds of luck as a result of his thank you note
But it was the wins that we didn't expect in the first place over the the course of the last couple of years
I've come up with some tactics for my own life
To help me really foster appreciation
My favorite is at
At the end of every single day
I look at my calendar
And i review all the people i met with
And i sent thank you notes to every single person
It only takes a few minutes
But at the end of every day
I feel incredibly grateful and appreciative
And i promise you
You is a increase my luck
So first you need to take some risks and get out of your comfort zone
Second you need to show appreciation and third you want to change your relationship with ideas
Most people look at new ideas that come their way
And they judge them that's a great idea or that's a terrible idea
But it's actually much more nuanced ideas are neither good and bad and in fact
In the seeds of terrible ideas are often something truly remarkable
One of my favorite exercises in my classes on creativity is to help students foster an attitude of looking at terrible ideas in the lens
Through the lens of possibilities
So i give them a challenge to create an idea for a brand new restaurant
They have to come up with the best ideas for new restaurant and the worst ideas for a new restaurant
So the best ideas are things like a restaurant in a mountain top
You with a beautiful suunset or aa orboat at a coorgegeous view with a beaurible ideas are things like aa rible idebadump p restaurant ah with terrible service
It's really dirty or a restaurant that serves cockward sushi
So i hand all the ideas to me
I read that great ideas out loud
And then i ripped them up and throw them away
I then take the horrible ideas and redistribute them each team now has an idea that another team thought was horrible
And their challenge is deturned it into something brilliant
Here's what happens within about ten seconds
Someone says this is a fabulous idea
And they have to about three minutes before they pitchch the idea of the class
So the restaurant in the garbage jump where does that turned into
Well they collect all the food from mial ininstar restaurants
It was going to get thrown out all the extra food
And they've have another restaurant at a lolower price with all the leftos pretty cool
Or the restaurant that's a dirty with terrible service
Well that turns to do a restaurant
That's a training ground for future restaurant tours to figure out how to avoid all the pitfalls and the restaurant with cockrote sushi
Well
Of course it turns out to a sushi bar
But also the really interesting and exotic ingredients
If you look around at the
At the companies of ventures
That are really innovative around you the ones that we now take for granted
That have changed our life
Well
You know what they all started out as crazy ideas
They started ideas
That they
When they pitched to other people
Most people said that's crazy
It will never work
So yes
Sometimes people wren't born into terrible circumstances
And sometimes luck is a lightning ballt
That hits us with something wonderful or something terrible
But the winds of luck are always there
And if you're willing to take some risks
If you're willing to really go out
And sure appreciation
And you're willing to really look at ideas
Even if they're crazy through the lands of possibilities
You build a bigger and bigger sale to catch the winds of luck
Thank you
