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Welcome to the deep dive
Everybody you know today we are diving into kevin kelli's updated esa on one thousand true fans
It's featured in timpasses tools of tightens um
It's a pretty fascinating concept
I think it kind of flips
The script on those traditional ideas of success
You know instead of chasing millions of fans
What if you only needed one thousand
That's the intriguing idea uh the kelly puts forward right they creators they ah so the chief sustainable success by fostering uh these deep connections with um a smaller more dedicated fan base yeah
A reshishigthinking exthe the of those of us used to the intrilock buster model yeah
So what walck me through this
What exactly does kelly mean by a true fan
Okay
Get the feeling
It's more than someone who just likes your work
Oh
Absolutely kelly paints this picture of a fans so dedicated okay
That they
They buy a signed and napkin
That you use at a diner
Wow
That's the level commitment we're talking about
Okay
You know someone who drive across the country to see you perforform preororers every single thing you create
Ah someone who's truly invested in your journey
Wow
A signed napkin that's serious dedication
Yeah
But how does that translate into a sustainable career
How do you make money off of that
Well
Kelly y uses a simple um but compelling formula okay
If a creator um can
Can n say a hundred dollars in profit from each true fan
Annually they only need to one number to make pretty comfortable living
Okay
So i see the basic math
But hundred dollars profan per year doesn't sound like much especially considering that like signed napkin ray level of devotion
Yeah
Is that really a realfan
Annually it's important to remember that hundred dollars is just a starting point
Okay you know in average some true fans might spend sigdificficatly more especially if their deeply paspasonate about the creaators work right don't want to see them thrive kelly even throws out this idea of earning one day's wages from each true fans per year
Okay you know good benchmark something aim for yeah
That makes sense
So it sounds like this model really hinges on forging those direct connections with these two fans
But how does that work in a practical sense especially for creators just starting out
Yeah
Where the internet becomes crucial okay
Um it's a real game changer for creators in this sense um
Because allows them to bypass those traditional gatekeepers
Um you know like publishers or record labels right and connect directly with their audience
So we're time about cutting out the middle man
Yeah
But does not also mean taking on more responsibility
Yeah
But you're managing sales
Your marketing yourself yes
Sounds kind of daunting it can be
But the potential rewards are huge the internet gives creators
This power ok to build relarelationshiwith with fans ans h you know control their own narrative
Ulultimately build a sustainable career on their own terms
Yeah
It's all about utizing the tools at your disposal right big websites
Blogs
Newsletters
Social media
Even online courses
There are so many ways to connect directly with your audience
These days okay
So i'm starting to see how this self fits together
You build a direct connection
Cultivate that dedicated fan base right and then boom create a sustainable income stream
Exactly
But is this model only for solo creators
What about banans
Film making teams
Creative groups
Those sorts of things
Does it still apply yeah
Absolutely yeah
One one two fans concept it's h scale surprisingly well okay
It's just a matter of you know scale numbmbyeyeso for a team of four
You theretically need four thousand two fans right instead of thousand to reers
Yeah
You know same income level okay
The core principal remains the same fostering a diresupport ort relationshians with your most dedicated fans that makes sense
But wouldn't managing relationships with thousands of fans be incredibly time consuming especially for a team that's already busy creating
Yeah Yeah
A valid concern as your fan base grows
So does the complexity of managing all those relationships right
Kelly suggest the possibility of hiring someone specifically to handle fan interactions right though that ads you know another expense to factor your overall strategy right
Of course
It's a balancing act yeah finding right right approach based on the team size
Their resources and goals
So there's a trade off to consider you might need more ans ans just cocover cost
Cost manmanagthose relationships
And
And imagine some creators might ststget need to work with inner mea areas
You know yeah like distributors are publishers
Even if they have that strong direct connection with their fans
Exactly
The one thousand true fans model isn't a one size fits all solution
Yeah
It's more of a guiding principle ok
A shift in mindset
Some creators might find that a hybrid approach works best yet you know commining direct fans support with some strategic partnerships
The key is to beadaptable
Yeah
Find the balance
It fits your individual circumstances and speaking of different approachkkly ly mentions
Some other related ideas in his sa like microcelebrity and micropatronage age
Yeah
What are those all about there are all variations on the same theme
I would say ok
It's about you know leveraging technology to build those direct connections with your audience yeah and generate income outside of those traditional models ok
Microcelebrity that focuses on building a dedicated following online
Often through niche expertise or unique content okay um icicropatronage on the other hand involves securing um small recurring pledges from from a large number of fans
Often through platforms like patron right that reminds me of how author lawns what evenans published chapters of his novel online as his fffunded him um ten like creating the serialized experience
Where your audience is directly invested in the creative process
That's a great example
It shows how creators can adapt you know the core principles of direct connection and fans support to fit their own medium and create a process yeah
And highghghts something crucial building a sustainable career
Often involves um you know thing outside the box okay
Embracing innovation and finding ways to connect with your audience on a uh deeper level
All this talk of passionate fans and alternative models makes it sound easy almost idealistic
But i imagine there still plenty of challenges for creators trying to make a living
Even with a dedicated fan base kelelly esn't shy y from those realities dizzy not at all in fact
He cites a study dy by sociologists to roth talue okay um
She found that artist in britain earned below poverty levels on average
It's a sobering reminder
That the creater field can be incredibly challenging yeah
Even for those who are no talented dedicated right that's a start contrast to this um hopeful vision of one thousand true fan yeah
But maybe that's precisely why this concept is so powerful
Right it offers a path forward yeah
A way to create a more sustainable and fulfilling career
Even amid its all those challenging actly you know it's not a guaranteed formula for success right
But it's a framework for thinking about your career differently it encourages creators to focus on you know building genuine connenetions providing real value and and fostering a sense of community around their work
This direct connection tions seems to be key y ingediof the element
But sets this model apart from that traditional chase from blocck bus ter ads and mascipeal
Yeah
But how does that actually play out in practice
How do creators cultivate those you know deep relationships
I'm especially curious
How things have change just since kelly first wrote this essab back two two thousand eight
That's a great question
And it's where thing get get h really interesting
The digital landscape is evolved dramatically since two thousand eight right and with it the tools and strategies for connecting with fans back then blogs
Rss
Feds and emaes for
For the cutting edge right
Today we have a whole new array of options
So for some of those new tools
That creators are using today to build those deeper connections with their true fans well for starters social media has become a major player
You know
Allowing creators to interact directly with their fans share behind the scenes content and build a sense of community right platforms like patron and ick starter have also emerged yeah
Offering these new ways for creators to engage their fans and fund their work
Those crowd funding platform
Their fascinating instead of relying solely on this traditional funding models
Right creators can just present their ideas directly to their fans ans ah and invite them to be a part of the creative process right
It's like a modern day atronage system exactly coud flooding had become a real game changer for a lot of creators
Yeah
Allowing them to bypass those traditional gatekeepers and fund projects that might not been possible otherwise and cellingmenons
Musician joilsovials fan funded album as a prime example of this
Yeah
It's a testament to the power of direct connection and the willingness of true of ans to support the creators
They love absolutely sovial success story is inspiring
And it's is one of many examples of how creators are leveraging these new tools and platforms to build sustainable careers
So it seems like the key here is not just using these tools
But using them effectively how do creators cut through the noise and truly connect with their fans in such a crowded online space
That's the million dollar question right
You know it's not enough to simply have a presence on social media yeah or launch patron page
That's about creating content
That resonates with your audience okay engaging authtically and building that sensor community
It sounds like a lot of work
But also incredibly rewarding he can 我poout yeah
But is this focus on um
You know direct connection and fan engagement is this something that only works for certain types of creators
That's another great question
You know
Well the one thousand true fans model is resonated with creators across you know various fields from musicians and offers to filmmakers and entrepreneurs
It's not a magic formula for everyone
So the might this model not be a good fit for well you know it might not ideideal for creators
Prioriorize mass appeal over um
You know deeper connections okay or those who are uh uncomfortable with the idea of self promotion and rerefand engagement right
The model also realizon a cercerlelevel of trust and transparency
Which might not be suitable for creators who are very private right or prefer to maintain a distance from their audience that make sense
So it's not about trying to appeal to everyone
It exactly or rather about finding your niche
Those people who truly connect with your work right and are willing to support your ah crecretive journeneprepresesely
It's about building a tribe
A community of fans ans share your passion and believe in what you're doing
This idea of community is um really compelling
Is not just about like transactional tional relationship
You know it's about fostering that sense of belonging yeah shared purpose
And that sense of community can be incredibly powerful
Ah you know both for the creator and the fans
It can lead to deeper engagement
More meaningful interactions and ultimately a more sustainable and fulfilling creative career
So it's not just about the numbers
It's about the quality of the connection
It's about building relationship yes
Based on mutual respect
Shared values and a genuine appreciation for the creative process
Absolutely
It's about moving beyond that traditional model
Yeah about chasing lie and fortune that focusing on creating something meaningful
That resonates with a dedicated audience that brings us back to the heart of kelly 's message that true success doesn't lie and achieve ving mass appeal
But in finding and nurturing those one thousand true fans who truly value your work right and are willing to support your creative journey
It's a message that continues to resonate with creators today yeah especially this uh increasingly fragmented competitive creative landscape
It's a message that encourages us to rethink our definitional of success to move away from this pursuit of you know fleeting fame and focus on building something more sustainable
More meaningful and ultimately more fulfilling
It really does feel like a different way of looking at things
You know instead of chasing the spotlight you're building a campfire
You're inviting people in you're sharing stories
You're forging these connections in the warmth of that shared experience right it's not that that cwlogy and it highghit's something crucial about this model
It's not just about taking about asking fans for support right
It's about giving back okay about creating something truly valuable that in ricis their lives
It's a reciparal relationship build on uh mutual respect and appreciation
So it's about offering something unique something that resonates with your true fans on a deeper level
Something they can't find anywhere else right
But what does that look like in practice what kind of value can creators offer to cultivate that kind of loyalty
Well it varies depending on the creator in their medium of course yeah
But it often boils down to um aulenticity okay connection yeah
And a wilingness to go above and beyond for your fans
It could be offering ing
Know ah luluof content behind ind scenes 's cess perperononzed interactions or even just a genuine sense of community and belonging
So it's not just about the product
The art
The
The music or the book
It's about enentiexperiexperience create around it
The relationships you foster
And the value you provide beyond that tangible creation itself exactly it's about seeing your fans not just as consumers
Yeah
But it's collaborators okay as fellow travellers on this created journey
That's a powerful shift in perspective
And it makes me wonder is there a downside to this sentence focus on a smaller dedicated fan base
Could it limit a creator's reach or potential growth in the long run
That's a value question
And it's crecreators need to consider carefully yeah
The one thousand true fans model isn't about chasing yourself off from the world
Right it's about prioritising meaningful connections over chasing fleeting fame
It's about building a solid foundation from which you can then expand your reach and impact
So it's not either propopotion
So ah can cultivate those deep connections with your true fans
While still pursuing wider recognition and growth
Right it's about finding the right balance for your individual goals and aspirations
Precisely and it's worth noting that even if a creator never achieves mainstream success building a thriving community of true fans can be incredibly rewarding in its own right
Ah they can provide a sense of purpose for filmment and create a freedom
That's hard to find elsewhere that brings us to the heart of this deep dive
Kelly is one thousand true fans concept offers a powerful framework for careers to think about building a sustainable and meaningful career right
It encourages a shift away from the traditional model of chasing blokbuster hits in masappeal yeah focusing instead on cultivating deep connections with a smaller dedicated audience
It's a reminder
That success doesn't have to be defined by chart rankings awards or mainstream recognition
It could be found of the joy of creating
The satisfaction acof connecting your audience and the fulfililment of building a sustainable career on your own
Own terand and for those of us
Who aren't creators
The one thousand ffans concept still offers valuable insights
It encourages us to think about things
Things trutruly value the people we connect with on a deeper level and the communities we choose to support
It's a reminder
That we all have something you need to offer
And that building authentic connections can lead to a ricicmore fulfilillife life personally and proprofessionally
So as we wrap up this deep dive
We leave you with a thought proprovoking question
What are you sisionate about what unique value can you offer to the world
And who are the people
Who would become your true fans
The ones
Who would support your journey and celebrate your successes
That's a question worth plondering whether in arartist entrepreneur or simply someone who wants to make a meaningful contribution to the world
Finding your tribe cultivating those connections and sharing your gift finwhere the real magic happens things are joining us on this deep dive into the world of one thousand true fans
We hope this episode has sparked your curiosity and inspired you to think differently about success creativity and the power of connection
