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Oh
Are right get ready
Because today we're going to take a deep dive into the world of fitness tech
Yeah
A really fascinating story of one woman who kind of brought it altogether brain putton n founder of meere exactly so we're going to take a look at her journey
How she built this company
And what it means for the future of how we work out
So yeah
I think it's a story that really challenges kind of like the image of what we think of as a typical tech entrepreneur
Right now the usual silicon valley straight out out comcompuscience background
Yeah mean this is someone
Whose journey started in a totally different world
The ballet lastudio o okay so imagine this a former balarena who trades in her point shoes for a tetestarup eah it's quite a leap
Talk about a pivp
But britastory really does begin with this deep love to harvard
Yeah starting ballet at just three years old
Three years old and by sixteen shea full time member of the new york city ballet
Wow
I mean that's unheard of yeah incredibly prestigious
And on top of that yeah deferred her acceptance to harvard
To pursue her dance career talk about dedication is right from the geeko
They brin had had that drive that ambition
You know that would later be so crucial in the business world
Definitely
But as with so many dancer
Her time on the professional stage eventually came to an end
Yeah
But that passion for fitness
It
It didn't go anywhere it transformed
And this is where those entrepreneural seeds really started
Take take route twenty ten
She opens her fine method
Her own fitness studio in new york city a big step
But and here's where things get interesting
She didn't launch him like some fancy high rent district right
Brins started with just fifteen thousand dollars and savings setting up shop in of all places a russian church
You got ta a resourceful in new york city rate yeah talk about booths stabpping absolutely
And i think it highlights brins understanding of her market too that's a good point
She knew she didn't need some like glitzy space to deliver a really high quality fitness experience
It is all about the substance
The actual workout yeah
Builbuilding community
This is something that's got to come up again in again right
So this idea of community and also being savy with social media
Which at the time not everyone was duing
She was ahead the curve there for sure big time okay
Now she's got this thriving studio
But brain is superobservant right
And she starts noticing a pattern a problem that keeps coming up
And she condies with their fix xidules limited space just worth cutting it for a lot of ace
I can see that especially people who craved flexibility convenience
It's what busy people busbusthey've got
Got yeah
And she saw this gap in the market for a more personalized engaging fitness solution
It makes sense
And this is where her experience with refine method become super important yeah
This is where all kind of comes together
Because it wasn't just about seeing the limitations of traditional gyms
It was about deeply understanding what what her wlienactually valued
Exactly knowing the survey
And so she conducted the survey
Because she discoves something really interewhat people love most most about her studio
Was it even more than the workout themselves were the mirrors
The mirrors really it might seem surprising
But think about it okay was saing the mirrors provided this crucial visual feedback
You know allowing clients to check their form
To feel more connected to the class
Even when they were working out on their own
I see that make sense
And that's when the labol went off
That's when the idea for mirror was born
But all quick she realized a miror
It could be so much more than just a reflective surface
It can be an interface
Yes
It could be the interface for a whole new kind of home fitness experience
And she wasted no time brin is all about action
No time for over thinking
She just dived a right and and built the first mere prototype with her husband on their kitten table and a scrappy
I love it talk about a diy project
There is a one way mirror and a rasberry pie tablet wait a rasberry pie yeah
嗯
Those tiny little computers
You know hobbiest use them all the time
Yeah Yeah
Yeah
It was brilliant
Because it wasn't just about keeping costs right
It also showed how technically clever mirror was yeah thinking outside the box
But it sing this readily available adaptable piece of tech brinshowed she could innovate and get things done
That it wasn't just about the tech
Itself it was a way to quickly validate her idea approve of concept
And it showed potential investors
That she was resourceful
That she knew how to get things done
But even with a game changing product
A prove and track record
With her fine method fuundraising was still a challenge
Especially as a woman in tech
Yeah
Unfortunately
This is what we see
Those systemic biases coming into play
It's a familiar story
Sadly some investors actually suggested she find a male co founder to add creditivity
Can you believe that yeah
It's like they thought she needed a man to validate her idea unbelievable
And some even said wait until after giving birth to pursue funding as a motherhood
Would somehow make her less capable
It's just mine boggling
It's a starker minminder of the hurdles women still face in the business world
But brin she refused to be deterred
She knew she had something special
She knew timing was everything and in the fast pace tech world
You can't wait
You can't wait
So what does she do
Well
She does something pretty incredible
She secures three million dollars in seed funding from her hospital bed on the day
Her son was born talk about making a statement
Talk about dedication
It wasn't just about securing funding
It was a message
Absolutely a message to the daughters
It showed her unwaivering belief in her idea
And that nothing not even childbirth was got stopper okay
So now she's got the funding
The product is ready to launch
This is where things get really exciting
And this is where brin's marketing gene really really shinwhat's talk marketing
Because it wasn't just about you know shouting the loudest in a crowded fitness market right
It was about being strategic creating a sense of exclusivity and tapping in the power of authentic stories a really smart approach
So she went big with traditional marketing billboards tv commercials yep creating a bus position mirror as this premium lifestyle brand smart
But she also understood the importance of organic reach
Word of mouth social media right
So she partners with celebrities who actually genuinely love the product often taken endorsement
So when allitia keys posted about receiving a mirror on her social media
I remember that it wasn't paid
It was a genuine excitement
And i went viral
It just exploded introducing mere to a whole new audience
Exactly
And the results they speak themselves five million dollars in sales in the first month
Alone in the first month and within two years
They hit one hundred and fifty
Fifty million dollars in revenue
And they did this with a really leteam like one hundred and twenty five employees
That's impresve efefficeneny
Superperficficeny
But here's the thing
是的
好的好的
Brins vision for mirror
It always extended beyond just fitness
Yeah
She saw the bigger picture ture sasaght as this new kind of interactive screen in people's homes
A platform for all sorts of content and experiences
Exactly
And that four thinking approach ach ultimately tely caught eyof of little lemon a major player in the fitness world
And they acquired mirror for a cool five hundred million dollars
But this was more than just an acquisition
Yeah
This was strategic
It was a signal
That loolittle lemon was serious about digital fitness
They were already making moves in that direction
And mere was the perfect fit absolutely align perfectly with their brand and their goals
And it's also interesting to know that brin already had a relationship
A blue women to refying method full circle
So in a way
It all comes back to her roots and fitness from dance to studiowner to tech innovator
And back to a fitness focused company
It's an redible ble ourneney
It really is whait's so remarkable
Is the impact
Brin has had from dance for women in tch a true trial blazer
Her story shows that you don't need a traditional tech background to make it big
It's about passion resilience challenging the status qurow
Those are the qualities that set her apart
And those are quality that anyone can cultivate
Exactly no matter your background your gender
It's about believing in yourself
In your vision
And not being afraid to go for it
Brint story is a begin of hope for anyone who's ever feel like they don't fit them all you know
Absolutely it's a reminder
That innovation can come from anywhere
And that our unique experiences even those seemingly unrelated to tech
They can be our greatest strength
Couldn't agree more okay
Let's pauuse here for a second and just unpack what we've learned so far about brins 's journey
Yeah
Let's break out
Because really is this fascinating example of how seemuingly different path can come together
Unexpected connections her background and dance it still this incredible disciplinine and work ethicc and are essential al any entreprenener r then her experience building refine method
They gave her such valuable insight into the fitness industry
Understanding the needs of her clients seeing the limitations of traditional gems and the power of community that comes up again and again
It does and what's particularly striking is how brin leverage her unique experiences to see a problem
That so many people were facing that unmet need
She understood those limitations of traditional gems
And she didn't just come up with an idea
She took action
She built that first prototype with her own two hands
Kitchen table
Razberry pie
The whole nine yards
Resource fll and innovative exactly
And that hands on approach combined with that tech savy
You know it showed that she was resourceful a problem solver
And it's that spirit of innovation and that fearlessness
That really propled her forward
Even when she face skepticism
You know those outdated biases from potential investors
She didn't let it stop her
And that's what's so inspiring about her story
She just get pushing forward
She secured the funding
She launched to mere with this incredible marketing strategy of blenentratraditional tactics with that deep understanding ororganic reach of blenentrastory telling of blencombinstit to explosive growth
And ultimately that acquisition by loui lemon a major success story
But beyond the financial success in story is this powerful example especially for women
It shows it with a clear vision
With unwavering to termination
With the wililingingness to challenge expectation
Anything is possible
Anything is possible
It's so inspiring
It really is you know brain success with mere
It didn't just kind of happen at and nowhere
It's really tired to how the fitness industry itself was changing yereally is great point
Like what were the things already happening
That made mere such a perfect fit
Yeah
I'm curious about that
Even before mere came along
There was this trend towards at homework outs okay
People wanted convenience
Flexibility that personalized experience
They
They are more control exactly
And the options back
Then they just weren't cutting it
Yeah
Like what was out there
You had those bulky home gym setups taking up tons of space
Ok
Ay
Then you had generic work out videos
No real personalization
So it sounds like britin really tapped into this unmet need yeah
Exactly this desire for a fitness solution that actually fit into people's lives made it easy
You know
And mr it did just that sleak dedesign yeah
School great
And the tech is interactive contcontent diververgreat it's more than just working out
It's like a whole vibe
Exactly she made home fitness aspirational stylil
Even i feel like it's almost become like a status symbol
You know right it's like having a piece of art in your home
But it's also workout machine
And it's not just about the look
It's also about the content that huge library
Oh Yeah
They'got everything
I mean what kind of stuff
What we're talking about traditional cardio and strength training of course make sense
But also yoga ploties meditation
Even boxing it's like a whole itness buffet
Exactly you can choose what you're feeling that day
So it really cares to different levels
Different interests and different moods
Maybe you want high intensity one day than chill yoga next i love that that flexibility
And it's about more than just pro recorded stuff too
What else so got live classes
Oh
So so can acactually work out in real time with an instructor yep
And conconnected by her members
The cool that sensic community
Brin really understood the importance of that
Yeah
She wasn't just a business woman
She was a fitness professional
She got it
You know she brought all that knowledge to mirror
From the design to the content
And she informed by her experience and speaking of brin's experience
We have to talk about her impact as a woman in tech
A true pioneer
We talk about the challenges
She faced fun raising
But her success
It's inspired so many women
It's been amazing to see
Because it shows that you don't need that classic tech background to succeed
It's about passion drive challenging the norms
Those are the things are make it different
And those are things anyone can develop
Exactly
It is matter who you are
Where you come from
If you have a vision
And you're willing to work for it
Braint story is proof of that it's so powerful
Especially for people who feel like they don't fit in who may be doubt themselves
Brin shows us that innovation can come from anywhere
And that our unique experiences even the ones that seem totally unrelated to tech
They can actually be our biggest strength
They can be superpower
Exactly
It's amazing
How much brin kind of predicted the future of fitness
Right like she was ahead of her time
All these transawere seeing now the the ack ack perpersonalization
She's hot comit
She really did like she had this crystal ball
Or something it's like she knew that fitness wasn't going to be stuck in gimms
Forever it had evolve become more integrated into her life
Exactly
And that's what's happening
Weariables
Apps on demand workouts
It's all about giving people more control making fitness work for them not the other way around
And that's where i think is so brilliant about here
It's not just a product
It's a whole plaatff gateway to all these different fitness experiences
And that sense of community
That's so important
It's not just about the physical stuff
It's about feeling connected
Supported
Guided by experts like a whole wellness ecosystem bring really understood that i think that's going to be her legacy yeah changing how we think about fitness making king part oundarlives to not something separate
And she wasn't afraid to use technology to do that
To push boundaries
And make it happen so inspiring
It's not just about fitness
It's about entrepreneneururship too anyone can create something amazing
Yeah doesn't matter what you come from brings a perfect example
That paspasinnovvtaking rissk can lead to incredible things
It's a powerful message for anyone who doubts themselves like maybe they don't have the right background or their ideas to out there brain proves that wrong
You just got a trust your gut and never give up
Exactly
And sometimes the best inspiration comes from unexpected places
A balad lace studio
A russian church
You never know where the next big idea will come from the future is wide open
It's exciting
It really is yeah
So as we wrap up
Dedeep dive into brin panament mirror
What are we learned
Well i think we learn that success doesn't always follow a straight line
That are experiences
Even the ones that seem strengthen they can be our biggestrengthth
And that even when things get tough
We got to be resilient
Keep pushing forward like brin did she's a true inspiration
She is so that's our deep dive
Hope you enjoy it
It will leave you with this
Think differently embrace your own unique path
And never underestimate the power of a great idea
Thanks for joining us until next time keep exploring and keep innovating
