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Six minute english from bbc learning english dot com
Hello
This is six minute english from bbc learning english
I'm fafaand and i'm best
If you use the internet and nearly everyone does you've probably read headlines like this
You won't believe what plastic surgery
This celebrity has had done known as click bate headlines like these i used to graby your attention and make you read more
But now a new trend called rage bate is spreading learning social media
Rage bate is online content designed to make you angry or outraged in this program will explore the trend of rage bating
And as usual will learn some useful new vocabulary
All of which you can find on our wedition bbc learning english dot com great
But first it's time for my question bath
Which is about the two terms
We've been using click bate and rage bate
Both contain the word bate
But what is this actual meaning is bait aa strong feeling of anger b food put on a hook to catch fish al animals or see a piece of computers software
Uh i am fairly confident that it is be food put ts on a ook
Okay
We'll find out the correct counter later in the program
Here's how rage bait works a creator posts
A provocative piece of content online
A message maybe or a video
People see it feel outraged and comment angrily
Others see it like it and share it around
Only the way
The content creates interest
Increases internet traffic and makes money for the creator his marketing strategist
Andrea jones explaining more to megan laughton presenter of bb c world service program business daily
The more content they create the more engagement
They get the more that they get paid
And so they will do anything
I'm caters so do anything to get more views
Because the more views they get the more that they get paid
Even if even if those of cones is negative or inding rage and anger
Contpeople and enjoy how is rage bate different to click bate or other online tactics as a marketer
I will always um you know coaching my clients and hooking to them about using hooks in their marketing right
And i think the difference between a hook and rage beate or even uh long lost cousin click bit content
When we think about a hook to me
A hook accurately reflects what's in that piece of content
And it comes from a place of trust
Where as rage beating contcontis designed to be minminbilative
对对对对对
Andrew says
The more reaction oppose gets the more money
The creator makes even if the reactions are hateful
She uses the structure
The more one thing happens
The more something else happens to show that as one thing happens repeatedly
Another thing increases as a result for example
The more you practice english
The more you'll improve it doesn't matter that the content is designed to insight outrage to encouramore unpleasant or violent reactions
That's why andrew thinks rage baate is worse clicick ate
While clicicbate is more truthful about its content
And agge bate is manipulative meaning
It tries to influence something to its own advantage
So it's not hard to see why many people think rage baate is toxic
So if you're wondering
Why people react in the first place listen as doctor williams
Brady explains the psychology behind rage bate to bb c world services business daily
If you are an influencer
And you want to figure out
Well how do i get more eyeabms on my content
Well you need to exploit those buices we have in our psychology
Because that's the content will pay more attention to in turn that's the content that algorithms will amplify which ultimately means more advertising revenue
Influences want more ibels rage content more people to view their website or social media posts
And use human spcontent collegy to do it psychologically speaking we all have biases feelings which are often unconscious either for or against a certain idea or group of people
Biases are emotional and since listening to our emotions has been vital to the evolution of the human species creators know that provoking our emotions will grab our attention
So what can be done to combat rage bate
Well
We could all take a moment to think before reacting and remember that by sharing something outrageous
You might be making things worse
嗯
While also making the creator richer
Okay Fill
Let's reveal the answer to your question
You ask me
What bate is i did
And the correct answer is be to pototal hook to catch a fish or an animal
And isn't what
What said said
But it is yes
Is yes
Okay
Let's recap the vocabulary
We've learned in the program starting enrage bit social media content design to provoke anger
Thereby encouraging people to engage with it
The structure
The more
The more descriribe the situation
When one thing happening repeatedly results in another thing happening
Too to incite someone means to encourage them to do or feel something unpleasant or violent
The adjective manipulative describes trying to influence or control someone to your own advantage
Ibols is an informal word for a number of people viewing a particular website or television
Sion gragram
And find only biases are feelings
Often unconscious either for or against an idea or a group of people once again out six minutes
A up
Goodbye for now bye six te english from bbc learning english dot com
