The Indicator|How Fortnite brought Google to its knees-琐简

The Indicator|How Fortnite brought Google to its knees

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时间:2024-06-01

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Npr

This is the indicator from planet money

I'm daring in woods

And i'm weie in wung back in august or twenty

Twenty

The company epic games set into motion

An ambitious plan

Epic wanted to provoke two tech titenans

Apple and gggle

And it's plan for doing this involved making it update to its blockafter video game fortnight in fortnight plays spend real life money on virrtucurcurcy y to in the game me and he was what epicdid the company introduced a weight of fordnight players to buy this virtual currency directly from epic that made players with mobile devices would bypass apple law

Google

This kind of direct payment system is against the rules

That apple and google have for their mobile app stores within that same day

The two companies booted fortnight from their platforms elsit excelled

And that is just what if they actually wanted to happen within hours

The company 's sued apple in google and federal caluand acaccuthem them anti competitive behavior

This epiicen google are back in federal court for a hearing that kicks off the newest round of legal wrangling today on the show

We explore the entii trust issues of the heart of this year's long conflict

And how the fallout could reshape the world of mobrought marketplaces

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This is sambbrigger

Long time resresair producer and some time interviewer into special extended podcast episode

I talk with maggie

Rogers about nostalgia her new album

Enter her decision to go to harvard divinity school

I think at its core music has always been the most seacred and most spiritual thing that i've ever been a part of find mprs

Fresh air

Wherever you get pop cast how guy today to the twists in terms of this ethnic story is nitish power

He's an associate writer for business and tech

At slate and notish isn't a ftghnight player

But he's not immune to its influence on pop culture like videdodoses that have made their way from social media into the game

Before tiktok really took off

I mean the fortnight dance ces viforttrenance for a lot lot jgensey can you do any fortnight dances like uh

I could floss back in the day

Darand do you remember the floss craii do i do it

My eight old nace at the time actually told me how to do it

Oh

So you could floss back in the day

You were floss it all over town

I was attempting the floss uh much of the ammazment of my nanaso so in fortnight players can buy upgrades to give their avatatars

These dance smooth and kinds of purchases lie at the heart of the conflict between epic and the tech giants

Because apple in gggle get to set the rule for mobile app makers rules like requiring in at purchases to be made via apple in gggle and the payment systems

There really is kind of a deoppolly over mobile apps and america

And those are apples app store and gggle le ystore

She can think of these app stores like exclusive shopping malls

I can a small town

Where the only place in town the shop

So if you want a new pair of shoes or a softwpretzle

You have to visit t one these mmls ls

I want want a softwreatzle erian

Now i know what to get you on of fried afternoon

Always now if you want to sell shoes or ssoftwrezells

The only way to reach customers is to secure a space at this mall

And then the mall owner gets a cut of every pair of shoes or soft cucile

You sell for apple in google 's mobile app stores

This commission is traditionally thirty percent

That applies to purchases made within apps like an audio book or a power up boost in a game

You ah after you downloaded and up from the store

And even if you downloaded for freed

If you buy anything from the app itself on your phone

Gggle le and apple get to take a little cut of it

So unto this you know thirty percent

These commissions add up two um billions of dollars in revenue every year for apple and google

Through a huge part of the company's business at the games

Where its part has called the thirty percent rate oppressive and exororbiant in its lawsuits

If it also accuses appapple

Gggle le monopolizing the distribution of apps on ios and android

That's because

Because there basbasicno alalnatitives to these exclusive mls ls

That's the point eepic was trying to make gggle it ininroroduced its own payment system for fortnight

That's because covalent of somewhere setting up a booth on the lawn outside the ball being like you can just come here

You don't need to go into the mall

Right right

Exactly youyou're setting up your own little a squadspspace

Where you're not paying any of the real state runs or property ser charges or anything you're just a doing your own thing

Gggle does allow some downloads outside of its app store samsung for example has a marketplace for customers with samsung galaxy devices

But the tish says

There aren't great options outside of the playstore

The result is that almost all of android dowalloads in the usa one through through ggg's official store apple in gggle say they create an even playing field for app developers

By enforcing consistent rules for their app stores

They also say that their system safeguard sensitive customer data and apple has pointed out that other digital marketplaces like zony's playstation store take similar commissions

The justification is basically

Look you know we're shouldering all these cost for you as well right

We're basically your benevolent landlord and hh

This is just the cost of using our property

If it of course disagrees so do other big names and tich that includes spotify and the company behind the dating apps match and tina

They have complained about apple in googles app store practices

Now epics on going legal battles against apple in google have produced different outcome so far in the apple case a judge dismisss

Almost all all of epiics monopoly claims

Both companies appeal to to the supreme court

The high court declined to hear the case this year

But the two companies are still battling it out in federal court

Google is a different story

That case went in front of a jury

Which ruled an ethics favor in december

And that brings us to this weeks

Hearing the google

Here epis proposal on how google should change its practices

And as you could imagine epic had lots of thoughts about this

So here are some of the companies demands it what wants gggle to let consumers downloads ss from anywhere without interference another demand letting developers offer whatever payment options they want and even linking to an outside website from within the app

Epidodoesn't like google dissenentivizing other app stores

It wants you know if players or just general consumers get apps from thed d ty ty marketplaces wants to make sure that they're not super buggegy or slow to low or so low update

That it wants to make sure that a gggle doesn't nooplize um the central payment system notish says that if epic gets its way gggle ggrip on the world of android apps could loosen

That could mean more apps from independent developers

That are available through competing f stores in if those other marketplaces take it smaller cut than google developers could pass those savings onto customers and charge less for enough purchases

But in a world with more aps and more apps res worre's

There's also a risk for malware

Scamami apps to proliferate

Apple warned about this potentially happening in europe

A new law

There has basically green lt

What epic wants an alternative to apple's app store

And apple said this could lead to more fraud and security threats

If it though seizthe european legislation as a win

It plans to open its own mobile app store in europe

And it will take a twelve percent cut of the purchases

This is the model

That fc uses for the game store

That it all already operates for pc users

The epic gststore distributes games made by outside developers not just epic in an interview with bomm work back in twenty

Twenty epic eo tim ssweeni said

Twelve percent is a reasonable commission

So an epic mobile app store is coming to europe

Will have to see

Whether the judge in the gggle case allows the same thing in the os limeantime

You know ederarium

I could really go for a soft brezzl right now never a wrong time

A soft przzle

This epluter was reduced by cory bridges of engineing by scene of freradow is factchecked by saautis kickin in at its the show and the indicator is a production of npr

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