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Hey Gkroox
Welcome back
To listening
To beyond ready to dive into another mine bending concept
Today always beyond especially when you hinted trickery
What have you got first today we're talking about the framing effect
It's this cognitive bias
You know where the way information is presented the frame
If you will dramatically influences our decisions
Even when the underlying facts are exactly the same whit
So you're saying that just by how you word something you can make me chochose se one thing over another
Even if they're essentially the same exactly as while right
Wikipedia
Defines it as an example of cognitive bias in which people react to a particular choice in different ways depending on whether it is presented as a loss or as again okay hit me with an example
I need to see this in action alright classione imagine a disease outbreak two treatment options are on the table
Option a will save two hundred people
Option b has a one third probability of saving all six hundred people
And a two thirds probability of saving no one which do you choose
I think i'd go with option a saving two hundred people for sure sounds better than risking everyone totally understandable now same scenario than different framing
Option c will result in four hundred people dying
Option d has a one third probability of no one dying and a two thirds probability of all six hundred people dying
Which one now wow hold on a second isn't that exactly the same options just worded
Differently you got it mathematically a and c are identical
And b and d are identical
But studies consistently show that people tender pick a in the first scenario focusing on the lives saved and d in the second trying to avoid the loss of life
That's in sane
So the framing effect exploits our version to loss
Precisely it's called loss of version
We feel the pain of a loss much more strongly than the pleasure of an equipment gain
You know it goes into risk version
So if something is presented as a potential gain
We're more likely they be risk of us and choose the shore thing
But if it's presented as a potential loss
We're more likely to gamble and take the risk to avoid the loss nailed did it's all about perspective
Uh this is got to impact all sorts of things right like marketing and politics absolutely think about marketing
Ninety percent fat free sounds way more appealing than ten percent fat
Even though they mean the same thing or in politics absoming policy as preventing job losses is often more effective than promoting job creation
So um how do we protect ourselves from this framing ffects is tricery
That's the million dollar question awareness is the first step recognizing that the framing effect exists is crucial
Then try to refrain the information yourself ask what are the facts regardless of how they are ented ted so actively challenge the way things are presented to us
And try to look at the underlying numbers objectively
Exactly and consider different perspectives ask yourself how the same information could be framed in a different way
Could what's being presented as again also be seen as avoiding a loss
Could a kind of mental due itsuu ua their framing against them by reframit
It yself
Ha ha
I love that mental due gsuu
It's about being aware of the bias and actively working to counter acted also slowing down your decision making process helps quick decisions are often more acceptable to these biases
That makes sense when you're rushing
You more likely to accept the information as it's presented without questioning it right
And don't be afraid to seek out additional information from multiple sources
Getting a broader perspective can help you see pass the initial framing ok
So um beaware reframe conceded different perspectives slow down and seek multiple sources
Got it sounds like a solid strategy for navigating the world of tricky framing
You're a frame and affect fight machine now gaackrux
I like the sound of that
So next time i'm faced with a decision
I'll remember to ask myself
How is this being framed
And what am i really choosing exactly and hopefully listeners
You'll do the same join us next time on listening to beyond where we explore more of the fascinating ways our mindwork
Or sometimes don't thanks for training in and remember stay curious
