SHI 360 debuted as a conscious MC in Montreal in the late 90′s, drawing both underground and commercial appeal. Anything but your typical hip hop artist - Hailing from the Middle East, this MC is spreading unity and awareness through his music and tours worldwide. Growing up in a North-African home has influenced his music to reflect an ecclectic mix of middle eastern melodies, african rhythms and old school hip hop. He has set himself apart as a compelling voice unafraid to challenge the mainstream media’s oftentimes distorted messages. Many of his songs emphasize a bold social and political message. Going by the credo “Don’t be afraid to think,” SHI 360 combines deft rhymes and fresh, genre-shifting beats.