There are 4 elements that can describe Olmeca as an artist. The first is Hip Hop, the second is culture, the third is innovative music and the 4th is resistance and rebellion. Olmeca is an artist with the respect of his peers ... from underground hip hop artists and fans to common names in the industry. A profilic MC/writer/producer, he has performed and collaborated with top artists. Through touring, he has established a strong multi-genre, bilingual and multi-ethnic fan base throughout the U.S. Mexico, Canada and Japan.Olmeca releases his new album La Contra Cultura/ Counter Culture on IXIM and Dos Manos (label by famous author, Luis Rodriguez). His new release is a well composed hip hop album in spanish/english that takes you through the life of ghetto kid turned rebel. It is filled with hard hitting hip hop tracks combined with traditional string instruments, guitars and funky synths that make a"the revolution irresistible. The album is set to release October 10, 2009, digitally and in Japan later this year.This is what some of today's hip hop voices say about Olmeca...Legendary Hip Hop radio show host (The World Famous Wake Up Show) Carmelita and Sway (MTV VJ) and Tech say this...“Olmeca always has something that people can learn from when he rhymes. We respect him because he writes about real struggles, people and how to move ahead. Being an MC is hard enough. Rapping in Spanish and English is hard to do, but Olmeca is one that is able to come off d**e.”Hip Hop icon and radio host Fidel Rodriguez of Divine Forces Radio says this..."As government gangsters continue to implement the political and economic structures for a NEW WORLD ORDER, an OLD WORLD ORDER is also on the rise. The ancestors are returning, as prophesized in many of our indigenous traditions to bring messages and clarity to our world. We believe they are returning through our youth. All of this, in an era of music and culture, that in some cases has contributed to pushing human consciousness into a tailspin of materialism and egotistical schizophrenia. With that being said, the streets of Los Angeles have nurtured its own solution to this madness, Olmeca. A spiritual warrior on the Mic, but more importantly, a social spokesperson for humanity. Loaded with lyrics that teach our children and community about “who we are”, Olmeca is using his innate MC skills to teach and uplift humanity just as the ancient poets and shaman did in the past. Breed with the dignity of the Zapatistas, the political understanding of Malcom X, and social activism of Dolores Huerta, we are grateful to the ancestors to have guided this young man into our presence. In our analysis, Olmeca contributes to Hip Hop being very much alive, not dead!" Acclaimed poet and author of “Always Running” and “Hearts & Hands” Luis Rodriguez says this...“These are words, poems, prayers, prophecies—arising from the natural laws handed down by ancestors, by stones, the minerals, from our bones. Olmeca touches ancient roots and also pulls threads from the future to guide us in these modern times. Olmeca addresses the profound, the dark, the long-range—the old voices as well as the new.”