Singer and songwriter Sven-Erik Seaholm is a familiar name to fans of great Southern California music. His dynamic solo performances (and those with his band The Wild Truth) offer listeners a rare glimpse into the soul of a true pop artiste. His spellbinding brand of musical alchemy, deft lyrical talents and keen ear have kept his name near the top of the fertile San Diego music scene’s A-list for nearly 20 years.Sven is also a well-respected record producer with over 200 recordings that bear his remarkable ‘Midas touch’. He has received multiple Los Angeles and San Diego Music Awards, including three for Record Producer of The Year. Releases include"Passion's Little Plaything" (1997),"Upload" (2003), The Wild Truth’s"This Golden Era" (2006) and his latest offering Sotto Voce (2007).This pop renaissance man’s myriad other skills include album art designer, he is a published photographer, and he writes a monthly column entitled The Zen of Recording