The song Yeah Yeah Yeah by the Virginia based group My Radio appears in the new movie The Joneses, as well as in the trailer. The Joneses stars David Duchovny, Demi Moore, and Amber Heard.The song is from the 2009 release Give Us The Sun.My Radio gets airtime on televisionThe Roanoke Times - 26sep09Article by Tad DickensThe band name My Radio conjures up an obvious image.But this Roanoke act doesn't believe radio is the best place to break a new band. Then again, My Movie or Television Placement doesn't have quite the same ring.When singer/pianist/songwriter J.P. Powell and drummer Hunter Johnson put the band together, they had two priorities: making a great record and getting it into as many ears as possible, Powell said.The best way to do that these days is by getting your songs on television, movies and commercials, something Powell wouldn't have considered a decade ago. But hearing bands such as the Shins, Wilco and others reach bigger audiences via television ads had an impact on him."We're not going to drive around in a van for 25 shows a month, hoping that we'll break," he said."This is a way to get exposure and pay for what you're doing."In July, My Radio signed a media placement deal with Ocean Park Music Group, a licensing company on the West Coast. Ocean Park represents publishing catalogs from a wild diversity of artists living and dead, including Robert Plant and Alison Krauss, Ray Charles, Mercury Rev, Robyn Hitchcock, Modest Mouse, Kaki King, Ike Turner, Jim Lauderdale and another band with Roanoke ties, Southern Culture on the Skids. The firm has placed music on many hit TV shows and movies.There's already been a little action. The band signed papers to place its song"Yeah, Yeah, Yeah" on a halftime highlight reel for the Cleveland Cavaliers -- home of NBA superstars LeBron James and Shaquille O'Neal. Fox Sports Ohio will play the song during at least three telecasts in that region, with the option for more. The money there won't be big, probably about $100 per play, but again, it's exposure that My Radio is after."They use that song and LeBron puts up 40 points in the first half, we just get totally lucky, because now our song is piggyback riding LeBron," Powell said. Still, he's realistic:"Just because you have a placement doesn't mean anything's going to happen."Bigger games could be ahead. Ocean Park just sent out My Radio's recently completed album,"Give Us The Sun," to potential movie, TV and commercial clients. A listen to"Give Us The Sun" reveals plenty of songs that could sound great on a movie soundtrack. Turns out, Powell is a movie freak."Probably my favorite art form above all others is cinema. That's everything from indie films straight up to your big shoot-'em-up action thing. I love 'em all -- bad movies, good movies. I can't think of a song I've written that isn't at least partially influenced by movies."