"This is Not The End" is about an upcoming artist whose life was turned upside down during the economic crash of 2009. The album picks up from a point awakening and on. The Phoenix Rize is Electronic Psychedelic Rock with a West coast Hip Hop theme. Most of the songs on our first album"This is Not the End" is an original piece created for The West Coast Style, a handmade good company centered around original artwork, music, and the real stories behind it all. All the stories will be available at www.thewestcoaststyle.com and presented in a futuristic multimedia storytelling style.