Under the umbrella of The Florida Institute of Cultural & Entertainment/Arts (FICE/A) and Onyx Entertainment. Aspiring producers and artist are placed in an incubation center to develop, nurture and groom. Urban Essence Sound which is a new fresh sound that comes from the Urban Community geared to change the minds, music and the message of their listerns. This fresh sound is a compilation of electrifying beats and sounds that echo's melodic earth shaking melodies from vintage to digital soul. The All-Star include producre Orion, Kre-Hation, Blaze, Just Concepts. Artist Sheika, Jimmy-T, J-Smoove, J-Swift,Tim-Dog of T&A, Killamonsorrow, Lady Yo, Sista Link. These artist our under the direction of the Executive Producer JC Collins.