2013 release, the third album from the Austin-based band fronted by songwriter Casey McPherson. Alpha Rev had a brief fling with a non-indie label in 2010 when the band signed with Hollywood Records, a label distributed by Universal Music, for the release of their album New Morning. In 2011, Alpha Rev reached out to their fans to fund the recording and release of City Farm: Roots, a collection of songs that featured minimal studio production.